Advertising Agency Support Solutions

I’ve spent most of my career in advertising agencies … pitching, conceptualising, writing, and leading creative teams. I know how agencies work because I’ve worked in them.

Now, as a Kolkata-based freelance creative consultant, I offer that same senior-level thinking and execution to ad agencies that need external support: whether resources are strained, the clock is ticking, or the work just needs fresh eyes.

When Do Ad Agencies Call Me?

You don’t need me to explain what you do. You need someone who can plug in and deliver. Here’s when that tends to happen:

• Pitch deadline, team stretched thin. You need senior firepower without the hiring lag.
• Campaign stuck. The ideas aren’t landing, and you need an outside perspective.
• Client wants TVC scripts. Your team is digital-native; you need someone who thinks in broadcast.
• 3D renders for a pitch. No in-house capability, no time to build one.
• Senior CD on leave. The project can’t wait.

If any of this sounds familiar, we should talk.

How I Work With Ad Agencies

Your Process, Not Mine

I integrate with your workflow: your briefing structure, your timelines, your review cycles. I’m not here to reinvent how you work. I’m here to make your existing process faster.

White Label, No Drama

The work gets presented as yours. No credit needed, no client-facing role unless you want it. Your client relationship stays intact.

Senior Judgment

28+ years means fewer rounds. I catch problems at the concept stage, push back when the brief is unclear, and deliver work that’s clean enough to present. You’re not managing a junior.

Flexible Engagement

Project-based, retainer, or embedded for a campaign cycle. Whatever fits your situation. I’ve worked all three ways and I’m comfortable with each.

My Role in Ad Agency Projects

My work with advertising and marketing agencies is different from working directly with brands.

When I work with an agency, the strategic legwork is usually done: brand positioning aligned with the client, target audience identified, tone and visual language established. The thinking is in place.

My work begins after that.

I study your inputs, understand the brief, and then partner with you to conceptualise or execute the deliverables, or lead a team to do the same. Depending on what you need, I can come in to guide, or to do.

Nabina’s is a creative mind. It informs her sharp writing, her ideas and designs, and her analytical skills, all of which make her both a hands-on talent and an adept leader.

This thinking in the round is rare. Anything an individual in her team can do, she can do better.

Suguna Swamy, former Creative Director, Ogilvy

What I Do For Ad Agencies

Creative Direction

Lead campaigns from concept to execution. I work with your team or coordinate external resources — from initial briefing through final output. The judgment and experience to keep work on track and on brief.

Learn more about my Creative Direction Service

Copywriting & Scripting

Scripts for TVCs and radio, campaign taglines, long copy, digital content. I’ve written for broadcast, print, OOH, and digital, and I understand what works differently in each medium.

Learn more about our Copywriting Services

TVC Scripting

A specific skill worth calling out. I’ve scripted television commercials across categories – from FMCG to financial services. If your client needs a film and your team doesn’t think in that format, I can help.

Learn more about our TVC Scripting Service

3D Visualisation for Pitches

Photorealistic product renders and environment visuals for pitch decks and presentations. When you need to show the client what the campaign will look like, even before anything’s been shot or produced.

Learn more about 3D Visualisation & Animation services

Why Ad Agencies Trust Me

I’ve worked with agencies of all shapes, sizes, and cultures, from large network agencies to independent shops. The common thread: I understand the pressure, the pace, and the politics.

• 28+ years in advertising, including senior roles at leading Indian agencies
• Work across categories: FMCG, automotive, financial services, healthcare, real estate, and more
• Recognised work — see awards and recognition

Want to see the work? Browse my portfolio — particularly print advertising and television commercials.