Sometimes you don't need hands. You need a head.
Creative direction isn't about doing the work — it's about shaping it. Twenty-eight years of it, first inside agencies, now freelance for brands and agencies worldwide. Senior leadership without the full-time commitment.
What creative direction covers
Concept development
The big idea, campaign routes and creative platforms that hold a brand together.
Brief interrogation
Pushing back on unclear briefs until there's something worth building on.
Team leadership
Guiding writers, designers and filmmakers toward one coherent point of view.
Vendor coordination
Managing production houses, recording studios and post so the work lands as intended.
Presentation & pitching
Leading creative presentations — or preparing your team to lead them.
How I work
Embedded or advisory
Lead the day-to-day, or come in at the key milestones.
Your team or mine
Work with your people, or bring in trusted hands.
Flexible commitment
A single campaign, a pitch sprint, or an ongoing retainer.
Quality control
Final sign-off on consistency and craft before anything ships.
Proof, not promises
All work →
A true creative hybrid: writes with flair and precision, designs with purpose, and leads with a lot of guts and empathy.
If you're a brand
Running a campaign without in-house creative leadership? When multiple vendors all need pointing the same way, I become the single head that keeps the work coherent from idea to delivery.
If you're an agency
Pitch stretched thin, a campaign stuck, or a senior CD on leave — I plug in and deliver. White-label leadership from someone who has sat on your side of the table.
Creative Direction FAQ
What does a creative director actually do?
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Not the brochure or the website — the coherence. I make sure your brochure, your website, your ads and your films all say the same thing, in the same voice, with the same craft. It's the person who asks "why?" before anyone starts, and "is this good enough?" before anything ships.
How are you different from a freelance creative?
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A freelancer does the work; a creative director shapes it. I set the direction, lead the people doing the making, and own the quality of what comes out the other end.
Can you slot in for a short engagement?
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Yes — a pitch sprint, a single campaign, or cover while a senior CD is on leave. Plug in, deliver, hand back.
Do you work with my existing team or bring your own?
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Either. I can lead your in-house writers and designers, or assemble trusted hands for the job — whatever the work needs.
Need a head on the work, not just more hands?
Tell me where the campaign or pitch stands. I'll come back with whether and how I'd lead it.
Start a brief