Senior creative expertise for brands and agencies.
NGCSI gives brands and agencies direct access to senior creative thinking across copywriting, branding, design and 3D. Founded by Nabina Ghosh after 28+ years across 8+ network and 12+ boutique agencies, it brings together that experience under one creative practice.
Two ways in
Pick your doorA whole creative department, on call.
Strategy, copywriting, branding, design, 3D. Without the overhead of an agency retainer. Senior creative leadership from first conversation to final delivery.
How it works →Senior firepower, white-labelled.
For the Big Idea, senior creative thinking and specialist disciplines when the stakes are high. Built on 28+ years across network and boutique agencies.
How it works →Some recent highlights.
What we do
Copywriting
Words that work, not words that fill space.
3D Visualisation
3D Product & packaging renders, often born before existing.
Brand Strategy
Knowing where to go before setting off.
Design
Seen first. Understood second. Remembered where it matters.
Creative Direction
One Big Idea. Spearheading every execution.
Brand Identity
Enduring identity that holds up past the launch deck.
Nabina’s is a creative mind. It informs her sharp writing, her ideas and designs, and her analytical skills, all of which make her both a hands-on talent and an adept leader. This thinking in the round is rare. Anything an individual in her team can do, she can do better.
A few brands this has worked for
Nabina Ghosh
“I spent 28+ years inside network and boutique agencies learning how good work gets made at every scale. Then built a studio small enough to put all of that experience to work under one head.”
Copywriter by trade, art director by habit, 3D artist by obsession. From first conversation to final delivery, you'll work with her directly.
More about Nabina →Questions
Do you work white-label for agencies?+
Often. A good part of my work ships under someone else's logo. It's the work that's rewarding. The credit is icing.
Are you a one-person studio or a team?+
NGCSI is one senior pair of hands across strategy, words and design, with a trusted bench of specialists — illustrators, animators, sound — pulled in by project.
What does a typical engagement look like?+
While we are happy to take on any project, longer term engagements are more rewarding for clients. Typically this is a retainer agreement, but does not have to before. Project-based or retained, we scope it on the first call, and are raring to go soon after.
Do you take on smaller brands and MSMEs?+
Yes! That's half the practice. You get agency-grade thinking without the agency machinery or the markup. While working with smaller, fast-growing brands is especially rewarding, we're also looking to take on larger, more established clients on a limited basis.
Where are you based out of?+
We are based out of Kolkata, but we have pan-India and even global coverage in work delivered. In today's connected environment location and physical presence is seldom the real barrier.
Have something that needs to be said well?
Tell us what, who it's for, and what it needs to achieve. We'll tell you whether we're the right fit.