Brochure design that guides the reader. Copy that closes the sale.
A brochure is a sales conversation on paper. It needs to hold attention, build understanding, and move someone toward a decision — often without you in the room. I write the copy and design the layout together, so neither has to fight the other.
What the brochure work covers
Product brochures
Presenting a product or range in a way that informs and persuades — balancing technical detail with emotional appeal, keeping the reader engaged throughout.
Corporate profiles
Company brochures that tell your story, explain capabilities, and position you in the market — useful as sales tool, recruitment aid, and partner introduction.
Sales collateral
Leave-behinds, one-pagers, capability decks, pitch support. Clear enough to stand alone; compelling enough to prompt the next conversation.
Digital brochures
PDFs designed for screen reading and sharing — not just print documents saved as digital files. Clickable, screen-friendly, optimised for delivery.
Product copy on its own
Product pages, catalogues, spec sheets and marketplace listings, written without the design when the layout already exists or sits with your team. Same discipline as the printed pieces: work out what the reader needs in what order, then write the words that carry the sale.
How I work
Purpose
Who will read this, in what context, and what should they do after?
Structure
How many pages, what goes where — wireframe agreed before detailed design begins.
Design & copy
Words and layout developed together. Headlines written to fit visual hierarchy; design built around what needs to be said.
Delivery
Print-ready or screen-optimised files, with direct liaison with your printer if needed.
Proof, not promises
All work →She's a true creative hybrid: writes with flair and precision, designs with purpose, and leads with a lot of guts and empathy.
If you're a brand
Whether you have detailed content ready or just a brief and a deadline, I can work with either starting point. I'll shape the structure, write the copy, and design the layout — or pick up wherever your existing materials leave off.
If you're an agency
Brochure projects that need overflow capacity or a designer who can also handle copy — I work to your brief, follow brand guidelines, and deliver client-ready files. White-label as standard.
Brochure design FAQ
Do you write the copy as well as design?
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Yes, and this is where integrated work pays off. When I handle both, words and layout develop together. No back-and-forth between a writer and a designer trying to make each other's work fit. Copy is written to the space; design is built around what needs to be said.
What if I already have copy?
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That's fine. I can work with existing copy, editing and restructuring as needed to fit the design. Sometimes I'll flag where a section needs more or less than the brief suggests; better to catch that early than force content into a shape that doesn't serve it.
Do you work with brand guidelines?
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Yes. If you have an established brand identity, I design within it. If you're developing the identity alongside the brochure, I can handle both and make sure they're aligned from the start.
How many pages should a brochure be?
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It depends on the job, not a target. A focused product brochure might run 4 to 8 pages; a corporate profile 12 to 24. I work back from what the reader needs and what moves them to act, then agree a structure before design starts. More pages rarely means more persuasive.
Can you handle print production, or just supply the design files?
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Both. I deliver print-ready artwork to spec, with bleed, crop marks and CMYK, and can liaise directly with your printer on stock, finish and proofing. If you only need a screen-ready PDF for sharing, that's fine too.
What's the difference between brochure design and brochure copywriting?
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Brochure copywriting is the words; brochure design is the layout, typography and visual flow they live in. They are usually treated as two separate jobs, bought from two suppliers who never speak to each other. I do both as one job, so the writing and the design shape each other from the first draft; a retail buyer's deck is the clearest case of why that matters. If you only need the words, or only the layout, say so in the brief and we will scope it that way.
Do you write SEO-friendly product descriptions?
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Yes, where it fits. For product pages and listings I write for the reader first, then work in the terms people actually search, so the copy ranks without reading like it was stuffed with keywords. Readability and search visibility aren't a trade-off when the writing is done properly.
Can you keep copy consistent across brochure, website and listings?
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Yes, that consistency is part of the job. A brochure, a product page and a marketplace listing might describe the same product; they should sound like one brand. I pay attention to voice and terminology so the copy feels coherent wherever it appears.
Can you write for technical or B2B products I'd have to explain to you?
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That's most of the work, not a barrier to it. I don't need to be an expert in your field before we start; I need to understand the product well enough to make a buyer understand it. Give me the people who know it and the right documentation, and my job is to find which details matter to the reader and which to leave out.
Got a brochure that needs to actually do its job?
Tell me about the project — product, audience, format. I'll come back with how I'd approach it.
Start a brief