Website copywriting services in India
Website copy written the way ads are made.
Most website copywriters learned their craft online. I learned mine in advertising, where a single headline went through forty revisions and every word had to earn its space on a print ad or its seconds in a film script. That advertising background changes how I approach website copywriting.
I write website copy from a studio in Kolkata, for Indian brands and for brands abroad, and for the agencies who build sites on their behalf. Homepages, service pages, product pages, landing pages, and the small interface copy that holds a website together.
What my website copywriting services cover
Homepage and about pages
The homepage carries more weight than any other page on a website. Website copywriting for a homepage is a hierarchy problem before it is a writing problem: what a visitor has to understand first, what can wait, and what belongs on a different page altogether.
Service and product pages
Service and product pages have to inform and persuade in the same breath. I write these pages benefit-led and clearly structured, so that a reader who scans nothing but the headings still understands the offer.
Landing pages
One goal, one message, one action. A landing page is the most discipline-demanding page on any website, because every sentence that does not serve the single conversion is a sentence working against it.
Supporting pages
Contact, FAQ, careers, team. These pages get read more often than most brands expect, and these pages are still the brand speaking every time someone reads them.
Microcopy and interface writing
Button labels, form fields, empty states, error messages, confirmation screens. Interface copy is where a visitor quietly decides whether to keep going, and interface copy is too often left for someone to fill in at build time.
SEO copywriting
Website copywriting that a search engine can read without the reader noticing. Page titles, headings, meta descriptions and body copy structured so the page is legible to search, written so the page is still legible to a person.
How the website copywriting process works
Brief
Who visits the website, what those visitors want, and what the business wants those visitors to do. Most website copywriting projects that go wrong went wrong at the brief.
Structure
I work to an existing sitemap and wireframes where a sitemap and wireframes exist. Where they do not, shaping the page structure is part of the copywriting job rather than a prerequisite for it.
Collaboration
I write alongside the designers and developers building the pages, not in a document handed over at the end. Website copy written in isolation from the layout usually has to be rewritten once the copy meets the layout.
Delivery
Copy arrives structured for implementation, page by page and section by section, with headings, body, microcopy and metadata separated so a developer can build from the document directly.
Website copywriting or website content writing?
The two phrases get used interchangeably, and the difference matters when a brand is commissioning the work.
Website content writing is informational and volume-driven. Website content writing fills a site with useful, readable material: explainers, guides, help articles, blog posts. The work is measured by how much ground the writing covers and how clearly the writing covers it.
Website copywriting is persuasive writing built around a brand idea. A copywriter's job on a homepage is not to describe the business accurately, though the copy had better be accurate. The job is to make a particular kind of visitor understand, within a few seconds, why this business is worth any more of their attention, and then to move that visitor to the next step.
Most websites need both kinds of writing. A brand needs the guides and the help articles as much as the brand needs a homepage that makes someone stay. What a brand should not do is commission one and expect the other. Website content writing priced by the word will not produce a homepage, and a copywriter engaged to write a homepage should not be handed a backlog of help articles.
My own practice is copywriting first, in the agency tradition. Longer-form brand writing sits inside that where the longer form serves a brand purpose.
Website copywriting services in India, and for clients elsewhere
The studio is in Kolkata, and a fair share of the work is website copywriting services in India: Indian brands writing for Indian audiences, in English, in the register that actually lands here rather than one borrowed wholesale from American software marketing.
The rest of the work is not bound to a location. Website copy is briefed, written, reviewed and delivered remotely, so where a client is registered matters a good deal less than whether the brief is clear and the feedback arrives. The process does not change across time zones: brief, structure, draft, revise, deliver.
What does change between markets is voice. A line that reads as quietly confident in one market reads as boastful in another, and a joke that works in Mumbai can land flat in Manchester. Knowing which register a website is being read in is part of the copywriting service rather than an afterthought to it.
Website copywriting work
All work →
If you're looking for someone who will bring more to the table than expected, Nabina is an easy choice.
If you're a brand
You get website copy that reads like advertising and works like a website: clear, persuasive, and built to convert. I write alongside your designers and developers, so the words and the build arrive in step rather than one waiting on the other.
If you're an agency
White-label website copywriting for client sites and pitches, structured for handoff to your design and development teams. Voice matched to the brand, formatted to drop straight into the build.
Website copywriting services FAQ
How long does a full website take?
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Writing content for a small site could take a couple of weeks; a larger one with many page types could take several weeks. It depends as much on how fast feedback comes back as on the writing itself; I scope a realistic timeline before we start, but the client has a part to play too, as always.
Do you write SEO-friendly copy?
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Yes I do write SEO-friendly content, but humans come first. I write for the reader, then make sure the page is structured and worded so search engines understand it too. Copy written only for keywords reads like it, and it doesn't convert.
Do you write landing pages and homepages, or the whole site?
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Both are possible, but they're not always needed at the same time. A homepage and a campaign landing page are different jobs: the homepage orients everyone and sends them onward; a landing page has one goal and removes every reason not to act. I write to whichever job the page has.
Do you write the microcopy too, buttons, forms and error states?
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Yes I do write microcopy if the client is perceptive enough to ask for it. And yes, it matters more than its size suggests. The words on a button, a form label or an empty state are where a visitor decides whether to keep going. I treat interface copy as part of the writing, not as a leftover for someone to fill in later.
What is the difference between website copywriting and website content writing?
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Intent. Website content writing is informational and volume-driven: guides, explainers, help articles, blog posts. Website copywriting is persuasive writing built around a brand idea, with the discipline of advertising behind it. Most websites need both, and a brand should not commission one expecting to receive the other.
What do website copywriting services cost in India?
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Website copywriting is quoted by scope rather than by the word, because a homepage and a help article are not the same job even when the word counts match. What sets the figure is the number of page types, how much of the structure already exists, and how many rounds of revision the brand expects. Send the brief and you get a figure against that brief, not a rate card.
Do you take on white-label website copywriting for agencies?
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Yes. A good share of the website copywriting services I provide are white-label, written to an agency brief for client sites and pitches, matched to the brand voice the agency has defined and formatted to hand straight to their design and development teams.
What do you need from me before you start?
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We'll discuss our process before we start, so you won't feel like you're in a vacuum, but here's a quick outline. I'll need to get a sense of who visits your website, and what you want them to do, any existing brand voice or guidelines, and your sitemap or wireframes if you have them. If you don't, I can help to shape the structure of the website for you.
Got a site that needs the right words?
Send the brief, or just the problem. I'll come back with whether and how I'd take it on.
Start a brief