The work, by discipline.
Three decades of advertising, grouped by the craft each piece took. What is here is a selection rather than the archive; every section opens into the work itself.
Design and print
Print & OOH
Press campaigns, hoardings and advocacy work across three decades. Print is where advertising writing is most exposed: no music, no movement, no production to carry a weak idea. Click any ad to read its copy beside the scan.
See the campaigns →
3D Visualisation
Product, packaging and environments modelled, lit and rendered photoreal before they exist. For pitches, packs, outdoor and film, often where a shoot was not possible.
See the work →
Packaging & Logo
A package is advertising at the point of purchase: it has to stop someone and tell a story in under two seconds. Full ranges taken from the wordmark to print-ready artwork.
See the work →
Font Design
India’s fast-disappearing hand-painted typography, photographed and rebuilt as installable typefaces. Each photograph gave only a few letters; the rest had to be interpolated from the rules hidden in what was there.
See the work →Film and sound
Television Commercials
Big-budget, tight-deadline, team efforts that do not come by every day, which is why three decades of making them matters.
See the work →Concept Films
Scripted, animated and edited from idea to final cut. What a pitch deck cannot carry: the tone, the feeling, the story.
See the work →Radio & Jingle
Thirty seconds and no pictures. Precision writing for a medium that rewards it, in English and Hindi.
Sound Engineering
Owning the full chain: script, direction and the final mix, taken from concept to broadcast-ready audio.