Graphic design that comes from somewhere.
Good design isn't decoration — it's communication made visible. 28 years at the intersection of brand thinking and visual execution. Trained in advertising, which means I approach design as a form of persuasion, not just something that looks appealing.
What the design work covers
Brand identity
Logos and logomarks, visual identity systems, brand guidelines and style guides, colour palettes and typography. The foundations that define how a brand appears everywhere.
Packaging
Product packaging, label design, retail-ready artwork. Design that has to work on shelf, communicate quickly, and hold up through production.
Collateral & print
Brochures and catalogues, business cards, letterheads and stationery, posters, presentation templates. The materials that carry a brand in the real world.
Advertising design
Print ads, outdoor and OOH, digital creatives, campaign visual development. Design built to capture attention and deliver a message.
How I work
Strategy first
The best design comes from understanding the brand — who you are, who you speak to, what you want to achieve.
Concepts & refinement
Two or three initial directions, each a different strategic approach. Then we refine the chosen one until it is right.
Collaboration
I work independently or alongside your existing team, other designers, or agencies — and coordinate so it all fits.
Deliverables
Print-ready artwork, web-ready files, and editable source files so you or your team can make updates later.
Proof, not promises
All work →
Specialist areas
A powerhouse when it comes to creativity, understanding client needs, and timely execution of almost any project.
If you're a brand
Often more scope to shape the work from the start — a conversation about strategy before any design begins, evolving into an ongoing relationship where I become your regular design resource. The work gets better as I learn your brand.
If you're an agency
You provide the brief — packaging for a client, collateral for a campaign, execution within established guidelines — and I deliver. I understand the pace of agency life and can step in for a pitch, launch, or overflow without a long onboarding. White-label as standard.
Design FAQ
Do you do brand strategy alongside design?
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Yes. The best design is grounded in strategy, so if that thinking does not exist yet I can help develop it — or we can work on it together as part of the design process. Part of that thinking is knowing what not to spend on yet, which I have set out in when a D2C brand actually needs a designer.
Can you design if I provide the copy?
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Of course. I design around copy you provide, or — because I write as well as design — I can develop both in tandem when words and visuals need to work closely together.
What files do I receive?
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Final files in every format you need: print-ready artwork, web-ready files, and editable source files. Plus guidance on how to use the design correctly, from a simple usage note to full brand guidelines.
Got something that needs designing?
A logo, a packaging range, a brochure, or a complete brand identity — tell me what you're working on and I'll come back with whether and how I'd take it on.
Start a brief