Senior creative expertise for brands and agencies.
NGCSI gives brands and agencies direct access to senior creative thinking across copywriting, branding, design and 3D. Founded by Nabina Ghosh after 28+ years across 8+ network and 12+ boutique agencies, it brings together that experience under one creative practice.
Two ways in
Pick your doorStrategy, copywriting, branding, design, 3D. Without the overhead of an agency retainer. Senior creative leadership from first conversation to final delivery.
How it works →For the Big Idea, senior creative thinking and specialist disciplines when the stakes are high. Built on 28+ years across network and boutique agencies.
How it works →Some recent highlights.
Words that work, not words that fill space.
Knowing where to go before setting off.
Seen first. Understood second. Remembered where it matters.
One Big Idea. Spearheading every execution.
Product and packaging, often born before existing.
Enduring identity that holds up past the launch deck.
Nabina’s is a creative mind. It informs her sharp writing, her ideas and designs, and her analytical skills, all of which make her both a hands-on talent and an adept leader. This thinking in the round is rare. Anything an individual in her team can do, she can do better.
“I spent 28+ years inside network and boutique agencies learning how good work gets made at every scale. Then built a studio small enough to put all of that experience to work under one head.”
Copywriter by trade, art director by habit, 3D artist by obsession. From first conversation to final delivery, you'll work with her directly.
More about Nabina →Do you work white-label for agencies?+
Constantly. A good part of my work ships under someone else's logo. Credited or invisible — whatever the engagement needs.
Are you a one-person studio or a team?+
One senior pair of hands across strategy, words and design, with a trusted bench of specialists — illustrators, animators, sound — pulled in by project.
What does a typical engagement look like?+
Anything from a single sharp piece of copy to a full identity. Project-based or retained. We scope it on the first call.
Do you take on smaller brands and MSMEs?+
Yes — that's half the practice. You get agency-grade thinking without the agency machinery or the markup.
Have something that needs to be said well?
Tell us what, who it's for, and what it needs to achieve. We'll tell you whether we're the right fit.