3D render of a sealed can of liquid floating in water. This could be your product.

Nabina Ghosh Creative Services and Ideas (NGCSI), offers product-focused 3D modelling & 3D animation as well as 2D animation.

Till date, we have worked with SMBs across India as well as abroad. On long-term brand projects as well as on one-off briefs/requirements. Connect if you know exactly what you need for your brand. Or see more about our 3D visualisation and 3D Animation services.

Click through some of the more categorised sections below to see some work:

Why are brands are choosing 3D modelling/animation over photography/videography?

Total control at a fraction of the cost.
No studio setup needed.
No physical equipment necessary.
The world is the limit when it comes to reproducing a thought or look.
Reusability of work once done in various other formats, situations and environments.
Achieving otherwise-impossible compositions.

These are just a few of the reasons brands are looking at 3D reproductions of the real thing. For a more detailed explanation of when to choose 3D or photography, see this blog post.

Below are some examples of the work done in the field:

Brand: MitraSena Agri-products

It has been my great honour to have been a part of this brand evolution story, and my association with Manohar Malani, the father of the brand, has been, and continues to be, one of the most enriching experiences in my tenure in the field of marketing and communication.

While working with him on the entire process of brand building, from strategising, to dreaming, to executing (in no particular order) has been… how do I put it… the most fun I have had learning at work.

Setting the usual industry usage of the word “Client” aside for once, I will definitely say “Client ho toh aisa!”!

While most business owners have a very good idea about their own brand (contrary to what we stereotype them as), very few actually participate in the crucial job of relaying that to the brand custodians who help them take the said businesses forward through marketing, sales, communication, etc. This is what creates the notorious client-requirement vs agency-execution gap. Manohar, on the other hand, helps bridge that beautifully by working with all his teams at every stage of the journey, explaining, vetting, and discussing (while constantly learning in the process too, and never shying away from admitting it!).

Now this must not be confused with the infamous micro-managing behaviour of clients who seek control over every step of the process, and I have been in the industry long enough to know the difference. I can go on about him, but it would take a multiple-page essay to do what I have to say any justice.

That being said, below is just the 3D part of the work I did for his brand. The other work I helped with, apart from the advertising communication part of it, was in the making of the packaging designs for his entire range. Which I then used to make the 3D renders for the products.

Brand: Joy Cosmetics

My work with a cosmetic brand was a challenging one, as here the job was two-fold. To showcase the product in all its glory, as well as to convey an emotion or a product benefit through the treatment of the film or product window. Hydration is not just H2O. It is water. Splashing. Sparkling. Sunscreen reminds you of the sun. What is the difference between sunlight and being sunlit? Tried to define, tried to answer questions, and tried to bring the products alive in the pieces below. It was a great learning experience too, that stood me in good stead with other brands.

Brand: Kiki

This section consists of a mix of work for brands that never saw the light of day for various reasons. Hence some of the work here is not in its final stage of render. These projects have been put away for now. If any of it fits your brand or product, and you want to put your logo on it, connect.